Usually `It is Azerbaijan` expression is used on comments of not sensible situations which happen in Azerbaijan. Therefore this phrase has mocking shade. In order to promote our country abroad IMO (in my opinion) we can use this expression in positive cases, when we see beauties of our nature, our achievements, success stories etc. as well.
The goal of this article is to urge all active internet users and bloggers to use #BuraAzerbaycandir and #ItIsAzerbaijan hashtags whilst sharing in social networks about Azerbaijan`s positive cases, photos etc. With our efforts more foreigners can see Azerbaijan from positive side. Bloggers, microbloggers on Twitter should write articles and interesting posts about Azerbaijan in such foreign languages as English, French, German, Spanish, Italian, Arabic etc. Let`s promote our country all over the world, because #ItIsAzerbaijan!