Commonly `It is Azerbaijan` phrase is used on comments of not sensible situations which happen in our country. Therefore this phrase has mocking shade. In order to promote our country abroad IMO we can use this phrase in positive situations, when we see beauties of our nature and etc. as well. The goal of this article is to urge all active internet users and bloggers to use #BuraAzerbaycandir and #ItIsAzerbaijan hashtags whilst sharing in social networks about Azerbaijan`s positive cases, events, photos. With our efforts more foreigners can see Azerbaijan from positive side. Bloggers, microbloggers can write articles and interesting posts about Azerbaijan in such foreign languages as English, French, German etc. Let`s promote our country all over the world, because #ItIsAzerbaijan!